Naturally

Naturally
– Landing Page Design

About

Naturally is a visionary brand that crafts cutting-edge attire and accessories using sustainable materials, firmly committed to preserving our environment. Their design embodies a futuristic essence while maintaining a strong focus on utilizing natural resources.

Team

Filip Söderlind, Jessica Sörensson, Axel Enghamre, Siri Sjölin, Mathilda Hoffman, Eddie Björk Tsang

My Role

Creative Director, UI Designer

Tools Used

Figma

The
Brief

Yrgo presented us with a brief for the project: To create a landing page that embodies a natural, modern, and futuristic vibe, setting it apart from competitors. It was essential for the brand to differentiate itself from competitors, encouraging us to explore bold and imaginative design approaches. This project was a collaboration involving digital designers, web developers, and 3D artists from the Yrgo.

Understanding the target customer

We began by crafting a detailed persona of our target customer – a discerning individual around 25 years old who values affordable, environmentally friendly clothing that exudes a modern and fresh aesthetic.

Moodboard & Stylesheet

To establish a cohesive design direction, we curated a moodboard that encompassed a tech-inspired ambiance, minimalism, and a sense of the future. Drawing inspiration from this, we created a dynamic stylesheet that reflected freshness. Additionally, we conceptualized a logo reminiscent of a technological flower, aligning with Naturally's brand essence.

Layout inspiration

Influenced by Nike's product layout, we created a greybox design of our landing page. However, we didn't stop there; we conducted user testing to gather valuable feedback and iterated on our design based on the user insights. For instance, we discovered the importance of featuring a prominent hero section to generate interest in signing up for the newsletter, as it provided users with a glimpse of the brand's essence.

Typography & Color Palette

To ensure legibility and contemporary appeal, we opted for the Helvetica font, known for its clarity and versatility. Our color palette comprised popping shades of orange and teal, which not only complemented each other but also added a digital touch to the overall visual experience.

Creative direction & collaboration

As creative directors, we led the collaboration between the designers, developers, and 3D artists. Guiding the 3D artists in creating visuals that aligned with our overall design style and collaborated closely with the developers to translate our design vision into a functional and captivating landing page.

Outcome

Through our design process, we successfully crafted a visually compelling landing page that reflects Naturally's values of modernity, future-thinking, and conscious fashion.

By integrating innovative elements such as a dynamic stylesheet, captivating visuals, and strategic user testing, we effectively addressed the brand's goal of collecting email addresses and establishing a distinct online presence.This project exemplifies my ability to lead and collaborate while delivering design solutions.

Visit Website

Image of Stripe payment processor website homepage