To gain insights into the industry landscape, we conducted thorough research, examining similar companies' websites. This exercise served to inspire our design while ensuring Kluero's uniqueness and differentiation. We observed that clarity and informativeness were top priorities, with ample whitespace and intuitive navigation.

The design elements reflected a modern and tech-oriented vibe, and animations were simple yet effective in enhancing user experience. Based on this we crated the stylescape seen below this block of text to lead us through the whole design-process.

With the website structure and art direction in place, we proceeded to create the main content, including custom illustrations, icons, and a logo redesign.

The previous website featured generic freepik illustrations, which we replaced with unique illustrations designed specifically for Kluero. These illustrations effectively conveyed Kluero's message while maintaining a clean aesthetic with vibrant splashes of color. Additionally, smaller illustrations accompanying informative text on the landing page were redesigned to align with Kluero's brand identity, incorporating the brand colors and adopting a more minimalistic approach. While the symbol in Kluero's logotype remained unchanged, we introduced a new typeface that harmonized better with the overall design elements, complementing the logo's shapes and lines.

Kluero also had a special request regarding one of their team members' pictures on the website. Due to her absence during the team photo session, they asked us to change the background in her photo. To ensure visual consistency, I edited the background using Photoshop and utilized Lightroom to make the final result appear as realistic as possible.